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The End of the Written Word?

How can the communications industry retain its influence today? One answer is to reinvent communication itself. With public life, technology and time stacked against the industry, a near-term strategy is to let go of the written word—press releases, op-eds, blog posts and so forth—and embrace audiovisual formats....
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Portugal Prepares for the Aftermath of the Pandemic

Portugal will take over the rotating presidency of the Council of the European Union on January 1, 2021. Lisbon is following Germany and preceding Slovenia as part of the so-called ‘GPS-presidency’ trio, marking the fourth Portuguese EU Council Presidency since the country joined the European Economic Community in 1986. The following overview has been developed in cooperation between the APCO team in Brussels and our partner agency in Portugal, ATREVIA. This Presidency Guide outlines the challenges that lie ahead and how companies can address them....
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China’s Education Sector: Key Trends and Opportunities for Foreign Companies

China has the largest number of international students in educational institutions globally, especially in the United States, the UK, Australia and Canada. Despite many students reconsidering their study abroad plans due to the health risks and travel restrictions brought about by the COVID-19 pandemic, as well as ensuing geopolitical tensions, demand for international education remains high. ...
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For Retailers, Stakeholder Engagement Will Shape Holiday Season Success or Failure

While most of the high-tech, operational changes that will help the holiday season are already underway, companies hoping to drive traffic to their brick and mortar locations should now take the time to focus on stakeholder communication and engagement. For retailers, agility in communications, especially with and by employees, will make it easier to close out the year coming back stronger....
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How to Influence People to Engage in Your Advocacy Efforts

Influencing activists to effectively engage the target audience is difficult. Focusing on targeted and trusted outreach and highlighting the urgency of their own action can set an advocacy campaign apart....
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Stakeholder Primacy: Reconciling Competing Expectations

While it is often difficult to balance the competing demands of different stakeholders, business is under increasing pressure to meet growing expectations around the world....
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The Journey Towards Stakeholder Value

The investors of today understand that successful companies need to be able to drive innovation and deliver transformative solutions that benefit customers and society....
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How to Win the Future: Tips from Future Festival

As the media partner for Future Festival Chicago, we had the opportunity to participate in this unique and inspiring all-day conference. Here are our main takeaways....
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Understanding Your Audiences

The audiences of today and tomorrow can no longer be reached through mainstream, traditional methods. To reach them with positions, concepts, ideas or products, business leaders and marketers must use the language of the new age of information....
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How Companies Navigate the New Normal

As corporate playbooks are getting re-written on a daily basis to keep up with this rapidly changing environment, companies are asking: How do I respond in this day and age? ...
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