Close

What I Want to See in the Big Game

This month’s Super Bowl LV will be different. There will be a limited number of fans inside the stadium and likely (hopefully) fewer large watch parties. Adding to the disruption of this annual spectacle are the numerous long-standing brands that have decided to take a pass and not advertise in the game....
Read More

The End of the Written Word?

How can the communications industry retain its influence today? One answer is to reinvent communication itself. With public life, technology and time stacked against the industry, a near-term strategy is to let go of the written word—press releases, op-eds, blog posts and so forth—and embrace audiovisual formats....
Read More

China’s Education Sector: Key Trends and Opportunities for Foreign Companies

China has the largest number of international students in educational institutions globally, especially in the United States, the UK, Australia and Canada. Despite many students reconsidering their study abroad plans due to the health risks and travel restrictions brought about by the COVID-19 pandemic, as well as ensuing geopolitical tensions, demand for international education remains high. ...
Read More

How to Make Your Advertising Stand Out in the Crowded COVID-19 Pandemic Landscape

Research demonstrates that it is critical for brands to use their advertising to amplify their COVID-19 efforts and solidify their role in the community. As you develop advertising messaging here are three things to focus on as you build the right message....
Read More

CAC 40 CEO’s Communication at the Time of the Coronavirus

APCO Worldwide’s team in Paris recently published a study on the CAC 40 CEOs’ communication strategies since the start of the COVID-19 pandemic. Ten CEOs have particularly distinguished themselves as leaders during the crisis....
Read More

Juggling Life During the COVID-19 Outbreak

To get a better sense of how working parents are faring and how employers can help, APCO Insight conducted a pulse survey on March 31 of the U.S. general public and singled out parents working from home....
Read More

The Critical Role of HR Communication in Times of Crisis

As the coronavirus outbreak rapidly progresses, HR departments across all companies can and should be fully engaged and at the forefront to demonstrate caring and become part of the solution. ...
Read More

Honesty and Purpose: The Future of Influence

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands....
Read More

Employee Advocates: the Future of Stakeholder Engagement and Influence

As the proliferation of social content from corporations and brands continues, the future of effective and authentic stakeholder engagement and influence lies in employee advocates....
Read More

What Would It Mean for Values to Drive Your Business?

If you are truly committed to maximizing business performance, attracting and retaining the best talent, and contributing to a broader societal mission, then you also must do the work to define (or more ideally, co-create) your company’s core values, to establish internal programs and processes that reinforce them, and to integrate them into every aspect of the business, every expression of the brand. ...
Read More
Loading
Close