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A New Age for Multiplier Partnerships

There is an impetus, urgency, and abundant opportunity to build and shape partnerships that can multiply impact and help us all emerge stronger from this crisis. Societal expectations of the private sector have never been higher and what companies do during the COVID-19 will have direct implications on their global reputation and license to operate—both locally and globally....
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Super Bowl LV Ad Review: The Greatest Ever

When it comes to advocacy and adding to societal value, this year's Super Bowl was again one where only a handful of ads rose to the level of the brands recognizing and embracing their strengths....
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What I Want to See in the Big Game

This month’s Super Bowl LV will be different. There will be a limited number of fans inside the stadium and likely (hopefully) fewer large watch parties. Adding to the disruption of this annual spectacle are the numerous long-standing brands that have decided to take a pass and not advertise in the game....
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The End of the Written Word?

How can the communications industry retain its influence today? One answer is to reinvent communication itself. With public life, technology and time stacked against the industry, a near-term strategy is to let go of the written word—press releases, op-eds, blog posts and so forth—and embrace audiovisual formats....
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2021: An Opportunity to Build a Better and Healthier World

As 2021 kicks off, let’s think about the kind of society we want, because we have an opportunity to rebuild society better, healthier and more supportive. While change won’t happen overnight, we can make the choice to do better not just for ourselves and our businesses, but also for the people who lost their lives, livelihoods and loved ones over the past year....
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COVID-19 in 2021: Is Your Company Ready?

If COVID-19 ushered in new issues for your company in 2020, just wait until 2021. Bridging the period between the pandemic and widespread COVID-19 immunity will require thoughtful policies that further define your corporate legacy and how you live your values....
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Media in 2021: Earn it, Own it and Share it

The media landscape has been changing and contracting for years, and will continue to do so in 2021. Content is still the key to successful media coverage and here are a few ways to prepare your media programs for the year ahead....
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How to Achieve Healthcare Celebrity Status

As a global population, we’re leaning in to science and the scientific community more than ever before—representing a critical inflection point for healthcare communicators and marketers....
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Essential Bytes: The Role of Social Impact

A rising social consciousness fueled by the rapid evolution of digital communications has compelled companies to make social impact a core tenet of strategic program development. Corporate social responsibility has evolved from sidecar activities to bolster reputation to strategic investments in concrete action connected to larger purpose and impact strategies for the business, more and more often with C-Suite buy-in....
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I Vote Because… Part II: Six Takes from APCO Team Members

APCO Worldwide’s adVOcaTE campaign consists of efforts designed to help get out the vote and elevate APCO employees’ voices as they advocate for what they believe in, during and beyond election year. Six members of the APCO family, who are parents, share their thoughts on why they’re voting this year. ...
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