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Looking Ahead: 2021 Digital Trends

The core digital principles of knowing your audience, listening, having a clear message, building trust with your audiences in credible ways, and being authentic and transparent still matter....
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The Digital Services Act: The New GDPR?

With the publication of the Digital Services Act (DSA) draft legislation on 15 December, the European Commission is now overhauling its framework for digital services, adopted in 2000 with the e-Commerce Directive....
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Germany’s EU Council Presidency is Coming to an End, but the Financial Sector’s Digital Transformation is Here to Stay

Even with Germany’s EU Council Presidency coming to an end, it is expected that digital transformation in the financial sector will still be a widely discussed topic in 2021, in particular, as it intertwines with other legislative plans at the European level....
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Essential Bytes: The Role of Social Impact

A rising social consciousness fueled by the rapid evolution of digital communications has compelled companies to make social impact a core tenet of strategic program development. Corporate social responsibility has evolved from sidecar activities to bolster reputation to strategic investments in concrete action connected to larger purpose and impact strategies for the business, more and more often with C-Suite buy-in....
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What to Expect from China’s “Dual Circulation” Strategy

The Chinese Communist Party leadership recently came together at the Fifth Plenum to review and formulate the country’s next Five-Year Plan (FYP). This context provides insight into the role “dual circulation” will play in future reforms....
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The COVID-19 Pandemic: A New Public-Private Balance

During these unprecedented times, it is essential that the public and private sectors work together in building the post-COVID-19 reality. Italy will value such exchange now more than ever....
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How Brands Can Build Equity and Stay Authentic to Their Values

Here some critical principles for organizations to keep top of mind as they plan and execute new campaigns and optimize existing ones....
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Solidarity, Sovereignty, Strength? What GAIA-X and the German Presidency Could Mean for the EU

Achieving technological sovereignty is one of the EU’s key priorities, not just in terms of its digital agenda, but also its strategic autonomy and place in the world. While digital hasn’t always been Europe’s strength, if German leadership can foster solidarity it may help Europe achieve its goal....
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“Conventional” Lessons in Virtual Event Programming

Like America’s major political parties, companies all over the world are grappling with how to re-engineer a live event, especially one that has strategic importance to their business. There are some useful lessons emerging from the Democratic and Republican National Conventions about what’s working, and what’s not, in virtual event programming....
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PSG v. Bayern Final: Who Scored Big With Fans Online

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before....
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