APCO: Advancing Racial Equality
There is a place in our society for every individual to build a life in which they feel valued, respected and heard. Activists, academics, public officials, community organizers, corporate leaders and many others have a role to play in making this vision a reality. We’re not there yet, but we see the path toward this ideal forming and, more importantly, APCO has aggressively stepped forward to orient ourselves and our industry to progress.
As a global advisory and advocacy communications consultancy founded in the nation’s capital, sitting on the sidelines of this essential work is not an option. Our role in advising some of the world’s most trailblazing companies and our access to change-makers underpins our purpose in advancing racial equity: center the organizations and individuals who can spark a real societal shift in the most consequential discussions about solutions to end structural racism.
Systemic racism runs deep in American society. The solutions—yet undefined—will not be simplistic and will demand massive change.
Real change doesn’t happen by chance or wishful thinking. It’s the product of acknowledgment, action and adherence. Real change is driven by the collection of intentional and imaginative ideas that push a population in the right direction and gain momentum.
APCO’s workforce will be an engine that propels these ideas forward to advance real change—accelerating what’s right in our society and bringing us closer to an equitable future for every person in this nation.
- We will continue to add more diversity to our leadership teams and our board of directors.
- We will drive continually for pay equity and parity.
- We will include diversity and inclusion goals for our senior leaders in North America, and individual contribution will be part of compensation decisions. Annual performance reviews for all North America employees will include D&I Key Performance Indicators (KPIs) that measure individual contribution and be factored into career advancement.
- The North America Leadership Team will develop annual goals and plans to advance our commitments.
- Our talent pipeline in North America will be at least 50 percent diverse, and we will extend our recruitment efforts to more diverse and historically Black colleges, universities, community colleges and professional associations that attract a variety of diverse talent and backgrounds.
- We will implement community engagement programs that address systemic inequalities.
- We will roll out training for all employees on anti-racism efforts, the history of structural racism, unconscious bias, addressing microaggressions and more.
- All employees will commit to and sign an inclusivity contract.
- We will include inclusivity principles in our client contracts, marketing materials and proposals.
- We will ask our clients to join our efforts and guide them to be more inclusive in their own activations.
APCO Board of Directors resolution passed June 17, 2020
The Board overwhelmingly supports, embraces and will hold accountable the outstanding efforts for change driving fairness and a level playing field for all people and we will continue to add racial diversity to our team from the top down.
Where APCO Stands Today (North America)
It is long past time to take meaningful action to root out systemic racism and injustice in America. In 2020, APCO Worldwide’s global and North America leadership reaffirmed its commitment to help to create a more equitable society, where—together—we challenge the confines of history and shatter the societal norms that have fueled a system that works hard for some, but was designed to fail for far too many.
APCO has a deep heritage of diversity, equity, inclusivity and bringing people together for change. We at APCO are proud of our core values we put forth and live through our work and daily lives—boldness, inclusivity, curiosity and empathy.
More than 30 percent of APCO’s North America leadership are people of color. Additionally, approximately 21 percent of senior-level, 30 percent of mid-level and 46 percent of junior-level APCO employees in North America are people of color. A detailed breakdown of the overall composition of APCO staff in the region by race is available in the following graphics.
While pleased with the progress we have made, we know there is so much more to do to create true systemic change. We are committed to doing more.
The APCO data above is as of end of Q1 2020.